The RHA Sales Aid
As the art director and designer on this piece, I had the task of creating a selling tool that detailed new messaging with an updated look and feel for the brand.
The tool consisted of a range of talking points so we included a detailed tab system for agile use and a clean wire binding for single page isolation.
Product Features
It was important to dedicate a single spread to each sku in the filler collection. Though it was a design challenge to include everything the client desired within these spreads, the outcome was a dense, but organized product overview.
Before & Afters
We opened the before & after section of the sales aid with a spread featuring one model, showing her in both editorial and efficacious visuals. Following this up with a diverse B&A gallery.
