DAXXIFY launched as the newest neurotoxin on the market with the unmatched duration. As the Art Director during the development and launch of the brand, I designed the logo, created brand guidelines, created numerous campaign concepts, and developed the launch materials for both HCP and Consumer audiences.
Consumer Launch Tools
Consumer Brochure Cover: Designed and Art Directed
Consumer Paid Media Reel: Designed and Art Directed
Consumer In-Office Counter Cards: Designed and Art Directed
HCP Abbreviated Sales Tool
This sales tool was created to launch new messaging for the HCP clients and to release the first look of our before and after assets, which I art directed.
Designed and Art Directed
HCP Integration Box
I created the luxe welcome box for the brand’s exclusive early adopters. To set the tone, the first level of the box opens to a welcome letter, coated in embossed leather-like paper, accompanied by a metallic lucite emblem for the practice.
The first drawer holds custom tools for injectors. The second drawer is a capacity folder, followed by leatherette wallets for practices to pass out to their first DAXXIFY patients.
Click the thumbnails below for a closer look:
HCP Sizzle Video
HCP-facing sizzle video. Housed on the landing page pre-launch.
HCP Sales Aid
The DAXXIFY launch was 2 decades in the making. This sales aid was a long awaited introduction of the product to the medical community. This tool was housed in a custom leatherette portfolio, which kept other sales tools organized, creating a prestige experience for sales rep and client.
