DAXXIFY Therapeutics Launch
This collection of concepts were proposed for the DAXXIFY therapeutic launch, indicated for Cervical Dystonia symptom relief. The following concepts were developed with myself as the art director+designer with a copywriter.
The objective of this campaign was to position DAXXIFY as symptom relief that gives patients ‘more good days’ between treatments.
DAXXIFY Days
This concept cleverly brands the ‘extra time’ that DAXXIFY could offer patients. Visually, I brought in a calendar motif, semi-populated with imagery of the patient living her life with ease. Many people living with cervical dystonia become isolated and contained within their home, so I chose visuals that nod to community and getting out of the house.
Less Pause. More Play.
Straight forward and with double meaning, this concept utilizes a symbolic visuals of patient’s life on pause, car keys on a counter, juxtaposed with a visual of lived life, the car keys in use. For patients whose symptoms debilitate them from doing simple life tasks, we wanted the visuals to be clear and portray every-day life visuals in an elevated way.
