DAXXIFY® Teaser Video
This HCP-facing teaser video was intended to generate excitement, mystique, and brand ethos. I established a narrative of ‘historical significance’ by juxtaposing archival footage with bold, contemporary model footage. As the art director on this project, I created the storyboard, selected the b-roll, and collaborated with the editor.
The DAXXIFY launch video was played on the NYC NASDAQ building, social media, and on the product landing page.
